What is 100% Design 100% Design was established in London in 1995, growing from a small marquee in the Kings Road to become the world's most influential contemporary interiors event, attracting the attention of the press, encouraging product innovation, hot-housing new design stars, and educating the taste of consumers.　Bringing contemporary design into the mainstrea. 100% Design is an exhibition with a difference. It is dedicated to the latest and most innovative contemporary interior products, and is renowned for changing the face of the UK design industry. The event will provide a designed commercial environment where exhibitors have an unparalleled opportunity to meet and do business with a professional audience of architects, buyers and other commercial specifiers. 100% Design Tokyo made its sensational debut in 2005. Receiving an overwhelming response from both the international and domestic design community as a new and highly respected design event, 100% Design Tokyo has already established itself as Japan’s premier contemporary interiors event. What makes 100% Design Tokyo successful 1. Over 67,000 visitors attended the launch show in 2005, and in 2006, total visitor number increased to over 74,000 and finally reached up to 85,000 in 2007. 2. The unique collaboration between the Design Association (DA) of Japan who have run Tokyo Designers Week for 20 years and Reed Exhibitions who run more than 450 international exhibitions every year. 3. Perfect location at Jingu Gaien-mae in the heart of Tokyo. 4. An advisory panel of industry experts guarantees the high quality and content of the exhibition. 5. 100% Design Tokyo runs alongside other key events of Tokyo Designers Week including Container Exhibition, Design Forum and Music Event.